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Samsung Outlines Future Vision for Television at CES 2026
At CES 2026 in Las Vegas, Samsung Electronics showcased its strategic plan for the next evolution of television technology. Led by SW Yong, President of Samsung's Visual Display Business, the session highlighted a focus on premium demand, larger screens, and intelligent experiences as key trends shaping the future of the global TV market.
Samsung intends to expand TV capabilities significantly through advanced AI, notably with its Vision AI Companion (VAC), which aims to make TVs more intuitive and personalized. Noteworthy contributions to the premium TV segment include the introduction of Micro RGB and OLED technologies.
The unveiling underscored Samsung's commitment to redefining viewer interactions by integrating AI across its TV lineup, thus enhancing smart home connectivity. The session also revealed Samsung's first-ever Micro RGB 130-inch TV, emphasizing design and lifestyle innovation.
R. H.
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