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Showroomprivé announces a strategic reorganization

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On November 4, 2025, Showroomprivé, the European flash sales specialist, announced a plan for operational reorganization. This initiative aims to better align with a constantly evolving market and rising customer expectations. David Dayan, the company's CEO, emphasized the need to rethink the organizational model to foster growth and profitability.

The challenging macroeconomic environment, brand disintermediation, and the rise of the secondhand market necessitate such changes. The new strategy involves a reorganization based on five pillars, including strengthened relationships with partner brands and a global platform. The plan will impact 121 positions within the French group.

The reorganization will be accompanied by the adoption of advanced technologies such as artificial intelligence and process automation. The goal is to create a leaner and more agile structure to meet the sector's new demands without closing any sites.

R. E.

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