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Sirius Media and Starlings Interactive: A Partnership for Interactive Films
Sirius Media and Starlings Interactive announce a partnership to develop innovative interactive films. This international project aims to offer immersive experiences in North America and Europe. Starlings Interactive’s CtrlMovie technology allows viewers to choose how the story unfolds, offering multiple possible endings.
The agreement includes distribution in more than 1,000 theaters in the United States. Sirius Media will benefit from this cutting-edge technology and Starlings' global audience. With the integration of AI and data analytics, the two companies plan to personalize and enrich the viewing experience.
The film "Late Shift" demonstrated the potential of this approach, recording a high engagement rate. The first collaboration will be on the project "Flagg House", an immersive story of two sisters in a haunted house.
R. E.
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