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SIRIUS MEDIA unveils its roadmap and its new economic model
SIRIUS MEDIA announced major directions for its development, including a new economic model, during a webinar on March 26, 2024. This initiative aims for strong growth and vertically integrates several complementary businesses.
The firm acquired Triple A/PM SA and finalized the purchase of OONA, specialized in 2D/3D creation and mobile games. These strategic moves aim to control the entire value chain, from design to distribution, which should increase its revenues and margins.
The strengthening of capital by historic shareholders and the recent participation of Paul Amsellem show solid confidence in the future of the group. SIRIUS MEDIA is also preparing the launch of “Zak and Wowo, the legend of Lendarys”, with a first preview in France on April 27, 2024.
The new business model aims to break down productions into series, films, video games and derivative products, creating an extended brand universe. This strategy is expected to generate revenue over several years. SIRIUS MEDIA's ambition is to become a European leader in animation production by 2026.
R. H.
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