Soft N Dry Diaper Welcomes Ex-Aldi Director to Advisory Board

Canadian company Soft N Dry Diapers Corp., preparing for an IPO, enhances its European advisory board by appointing Dr. Tanja Hacker. Dr. Hacker, founder and CEO of Retail Experts Group, brings substantial experience in retail strategy and category management. Her past roles include Vice President at Lidl and Managing Director at Aldi Nord.

In these roles, Dr. Hacker was instrumental in advancing private label brands and enhancing profitability in the competitive discount retail market. Her insights into consumer trends and sustainability will guide Soft N Dry's Retail Consumer Connection Program in Europe, promoting their TreeFree Diaper™ with econoLiite Core™.