SPORTTOTAL AG Achieves Positive Financial Performance in 2023

SPORTTOTAL AG, following a strategic transformation into a technology company, announced a revenue of EUR 45 million for the financial year 2023, maintaining levels close to the previous year despite significant business adjustments. This transition includes the loss of significant revenue streams from the EVENT business and its production subsidiary Forty10, particularly influenced by events like the FIFA World Cup 2022.

The company reported its first positive EBITDA since restructuring, showing an effective adjustment to new business models. Notably, contributions came from the successful marketing of major events like the ADAC TotalEnergies 24h race at the Nürburgring and operations in the VENUES segment, which includes hosting Formula 1 events in Qatar. Furthermore, the newly established STAIDIUM US Inc. in the USA outperformed expectations in its inaugural year.

Looking ahead to 2024, SPORTTOTAL AG anticipates growth in its DIGITAL segment, particularly through its North American streaming services tailored for live sports, which employ AI-powered automated camera systems. However, predictions for a particular project in the VENUES segment remain cautious owing to uncertain order timings.