Subway Launches Blueprint for EMEA Expansion

Subway has announced the launch of Blueprint, a new restaurant and brand experience for the EMEA region. Starting January 2027, every new and remodeled restaurant will feature this concept, which is at the heart of Subway’s multi-year business strategy.

Blueprint aims to extend the customization Subway is known for beyond sandwiches to the entire dining experience. This initiative emerged from feedback from both guests and franchisees. The plan covers three main areas: modernized restaurant environments, new dining occasions, and a fresh brand campaign, “Get Your Own Way.”

Key features include digitally connected spaces, new breakfast and evening menus, and expanded ordering options through self-service kiosks, the Subway app, and delivery services. The new concept has been piloted in the Netherlands and the UK.