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Successful launch for Generali France's G'Live application

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Generali France has chosen the Big Youth and Sequoia agencies of the NetMedia group for the launch of its internal editorial application, G'Live. The tool, created to meet the changing communication needs of Generali's 7,500 employees, provides easy access to information, from a phone, with various content formats.

The application stands out for the personalization of its content according to user preferences and a modern interface. The Big Youth-Sequoia tandem also supervised the communication campaign around the launch of G'Live.

Since its launch in April 2024, the application has had a 60% equipment rate on employees' professional and personal devices.

R. E.

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