SWTHZ Promotes Stefani Rizzi to Head of Design and Member Experience

ATLANTA, GA / ACCESSWIRE / August 9, 2024 — SWTHZ, the nation's fastest-growing contract therapy studio, has announced the promotion of Stefani Rizzi to head of design and member experience. Previously serving as Director of Marketing and Brand Strategy, Rizzi will now oversee member journey and aesthetics across all SWTHZ studios.

In her new role, Rizzi will lead the design team to create engaging spaces and develop programs that enhance member experience. Her responsibilities aim to ensure SWTHZ remains innovative in the wellness sector. The company currently operates 25 studios and plans to open 30 more in the next three months, with a goal of 200 units by next year.

Rizzi joined SWTHZ in 2019 and has significantly contributed to its rapid expansion. CEO Jamie Weeks praised her leadership, stating it has boosted the brand's visibility and reputation. Rizzi's prior experience includes working with Weeks at Orangetheory Fitness as Regional Marketing Director for 140 studios.

Rizzi expressed her enthusiasm for the new role, emphasizing her commitment to evolving the member experience and connecting with local communities. Her promotion comes as SWTHZ continues its aggressive expansion strategy, underlining the importance of her expertise in maintaining brand standards and identity.