T-ROC CEO Forecasts Rising Holiday Sales Amid Shorter Buying Window

Brett Beveridge, CEO of The Revenue Optimization Companies (T-ROC Global), anticipates an increase in consumer spending for the 2024 holiday season. Despite a shorter purchasing window between Thanksgiving and Christmas, Beveridge believes the consumer's focus on budgeting and deal-hunting will drive sales.

A National Retail Federation projection suggests a 2.5% to 3.5% rise in holiday spending compared to last year, supported by Deloitte's survey that indicates an average intended spend of $1,778 per shopper, marking an 8% increase from last year. A significant 80% of shoppers are expected to take part in early deals.

Beveridge foresees an active promotional period, with more brands engaging in widespread deals. Retailers are enhancing the integration of in-store and online shopping through improved technology solutions, including personalized AI and AR for better customer experiences. Also, the senior demographic shift presents opportunities for health-focused product offerings. Diversity and inclusion remain key priorities for brands to reach a wider audience.