Haier Europe Selects Stagwell as Creative Agency

Haier Europe has appointed Stagwell as its lead creative agency for the Haier brand. This decision follows a competitive pitch process led by Ingenuity+. Stagwell, known for transforming marketing through AI, will guide Haier through its next growth phase. The agency will help develop a consumer-focused communication platform across European markets and product lines.

The collaboration aims to align with Haier's premium positioning, enhancing the brand's intelligent technology's human and inspiring appeal. Stagwell's digital agency, Assembly Digital Commerce, will support through online and e-commerce content creation.

Silvia Gregorio of Haier Europe highlighted the need for a strategic partner to deliver inspiring content, while James Denton-Clark of Stagwell noted the agency's adaptability to changing client needs.