The Osmolality Lab at the 2024 Natural Products Expo West

The Osmolality Lab has confirmed its participation in the Natural Products Expo West, an annual major event for the natural, organic, and healthy products industries, taking place from March 12 to 16 in Anaheim, California. As a global leader in osmolality testing, The Osmolality Lab plans to collaborate with leading brands and newcomers, highlighting the critical importance of osmolality in the development of hydrating beverages.

With a growing focus on health and wellness, The Osmolality Lab's presence at this expo represents a significant advancement in raising awareness and understanding of how osmolality tests can enhance product performance and benefit consumers. The lab's expertise in measuring solute concentration in hydrating beverages is essential for optimizing absorption and hydration efficiency, making its services invaluable for brands looking to stand out in the sports and hydrating beverage sector.

CEO Nick Gillitt, Ph.D., expresses his enthusiasm for meeting industry leaders and sharing insights on the essential role of osmolality. Established in 2018, The Osmolality Lab is dedicated to improving consumer health and safety by offering unique services to drive excellence in their category. The lab tests and certifies products across various industries, and those meeting their strict criteria also receive THE OSMOLab CERTIFIEDSM label.