The World Poker Tour® Partners with Ateliere Creative Technologies for Media Supply Chain Transformation

Ateliere Creative Technologies, a trailblazer in software solutions, announces its collaboration with the World Poker Tour® (WPT®), marking a significant shift in the media supply chain management for the global leader in televised gaming and entertainment. This partnership leverages Ateliere Connect, a state-of-the-art, cloud-native platform designed to streamline media inventory management and expedite the global distribution of brand-sponsored content.

The integration of Ateliere Connect within WPT's operations introduces advanced media processing technology and artificial intelligence (AI) to enhance media inventory efficiency and organization. With machine learning algorithms for precise media asset identification and automated workflows, the platform promises a reduction in operational costs and improved content delivery processes.

Loc Sondheim, WPT's Head of Distribution, emphasized the necessity of this upgrade due to the limitations of their previous media infrastructure in supporting WPT's expanded product offerings and geographical reach. Ian Matteson, WPT's Director of Content Operations & Post Production, highlighted the elimination of version control issues and the consolidation of various capabilities into a single platform through Ateliere Connect.

Ateliere's Chief Revenue Officer, Kira Baca, shared the vision of providing an efficient solution for the dynamic sports and gaming industry, enabling entities like WPT to optimize their media supply chains. This partnership aims at maximizing content potential and enhancing operational performance for WPT, setting a new benchmark in media supply chain management.