Thematic Warns Against 'AI Washing' in Business Products

Thematic, an analytics firm led by AI expert Dr. Alyona Medelyan, cautions businesses about "AI washing"—the practice of overstating AI capabilities in products. According to Medelyan, products falsely labeled as AI are prevalent at U.S. trade shows. This trend undermines consumer trust and delays the adoption of genuine AI technology. Despite this, AI remains integral to various industries, including healthcare and data analysis.

Medelyan highlights past "AI Winters," periods of skepticism due to exaggerated AI claims. She stresses the importance of transparency and understanding when evaluating AI products. Consumers should verify claims and prioritize authentic AI solutions that offer measurable benefits.

There is regulatory interest, with new laws targeting deceptive AI marketing, though Medelyan expects continued "AI washing" due to the complex and rapidly evolving nature of AI technology.