on Impact Theory, LLC
Tom Bilyeu Launches Ambitious Philosophically-Inspired Video Game
Tom Bilyeu, the entrepreneur behind Quest Nutrition and Impact Theory, is venturing into the gaming world with "Project Kyzen," a third-person battle arena game. Influenced by popular titles like Fortnite and Fall Guys, Project Kyzen aims to merge engaging gameplay with real-world wisdom.
Bilyeu emphasizes the importance of player feedback for the game's development. The beta version, introducing Mini Battle Arenas (MiBAs), launches on August 22, 2024. MiBAs allow rapid iteration of new game modes to find the mechanics players enjoy most.
With millions invested and years in the making, Bilyeu sees gaming as a pivotal cultural phenomenon. He predicts that virtual worlds will dominate free time within the next decade, and aims to shape this future through Project Kyzen.
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