TUMI Launches New Alpha Collection Featuring Lando Norris and Wei Daxun

TUMI, the international travel and accessories brand, has unveiled its latest Alpha collection. The new line is highlighted through campaigns starring Formula 1 champion Lando Norris and actor Wei Daxun, representing the global and Asia-Pacific markets, respectively. This next generation of Alpha emphasizes sleek, precise, and understated designs, catering to the needs of modern travelers.

Directed by Alice Schillaci, Lando Norris's cinematic campaign portrays him preparing for a mission, highlighting Alpha's qualities of precision and focus. Wei Daxun's campaign, directed by David Pun, features him navigating modern spaces, underscoring Alpha's refined design and seamless movement.

The collection is anchored by TUMI's FXT™ Ballistic Nylon and includes styles like the Dual Access Expandable Carry-On and TUMI Brief Pack™. TUMI has introduced the Ultra Blue colorway to mark this evolution, celebrating continuous innovation. Available now, the collection demonstrates TUMI's commitment to supporting the journeys of their customers.