U.S. Polo Assn. Achieves Record $2.4 Billion Retail Sales in 2023, Eyes $3 Billion Target

USPA Global has revealed that U.S. Polo Assn., the authentic brand of the United States Polo Association (USPA), reported unprecedented global retail sales of $2.4 billion in 2023. This record figure stems from the brand's strategic expansion in both developed and burgeoning markets worldwide, asserting a balanced growth model.

In particular, U.S. Polo Assn. has made significant strides in India, positioning itself as the highest-selling casual menswear brand and aiming to evolve into a billion-dollar market entity solely in this region. The brand's reach now spans 190 countries with over 1,100 retail stores and extensive wholesale distribution, encompassing department stores, sporting goods channels, independent retailers, and a robust e-commerce platform.

Prominently, U.S. Polo Assn. ranks within the top five largest global licensed sports brands, sharing space with major leagues like the NFL, MLB, and NBA. The brand's success is attributed to its worldwide store expansion, digital growth initiatives, and growing social media presence, amassing around 8 million followers globally.

Looking ahead, U.S. Polo Assn. has set ambitious targets to exceed $3 billion in sales and expand its store count to over 1,500. The brand's commitment to the sport of polo is highlighted by a landmark deal with ESPN, significantly increasing the reach and visibility of the sport globally. Additionally, the ownership of the USPA National Polo Center marks significant strides in promoting polo as a premier sport.

The accomplishments of U.S. Polo Assn. in 2023 underpin its robust global strategy and foundational ties to the sport of polo, with aspirations of sustained growth and market leadership in the forthcoming years.