Virtue Launches Innovative Athlingerie Line Globally

Virtue, a new brand from Los Angeles, announced its global launch, introducing a unique take on intimate wear called athlingerie. Founded in 2023, Virtue focuses on inclusivity, ethical sourcing, and sex positivity. Its debut collection features innovative designs that blend functionality with high fashion, catering to a diverse range of body types and gender expressions.

The collection's highlight includes signature briefs with adjustable and removable straps designed to enhance the wearer's physique. Alongside, Virtue introduced a premium line called the Rare Earth Drip collection, which features lingerie pieces adorned with 14 Karat gold or platinum and diamonds. These creations position the brand at the intersection of luxury and intimate apparel.

Virtue plans dynamic collection releases throughout the year and has already begun sales in over 100 countries via its online platform, Virtue.Love. Committed to social impact, the brand has raised over $100,000 for various non-profits. According to Yotam Solomon, the brand aims to foster a community-focused on openness, sustainability, and expressive freedom.