VitrA Tiles Unveils "100% Recycled Porcelain Tile" at Cersaie 2025

At the Cersaie 2025 event, VitrA Tiles showcased its innovative approach to ceramic production, presenting a pioneering "100% Recycled Porcelain Tile." This new tile, made entirely from recycled materials, represents a significant step towards a sustainable circular economy and energy conservation. The initiative emphasizes VitrA's commitment to environmental responsibility by replacing virgin raw materials with 100% production waste, thereby reducing the carbon footprint and enhancing energy efficiency.

In addition to this major innovation, VitrA introduced V-Tone technology, aimed at overcoming challenges in chromatic consistency in tile production. Scheduled for full rollout by the end of 2026, V-Tone ensures consistent colors across production batches, offering designers greater reliability and design flexibility.

Further enhancing customer experience, VitrA unveiled TileScape, an app designed to recommend suitable tile products from a single photo. This tool, along with the V-Shape and V-Hygiene solutions, caters to performance and cleanliness needs. VitrA's Easy Tiling feature promises to enhance installation speed significantly.