Wanglaoji Launches WALOVI Brand at Sino-French Food Carnival in Paris

During the "Sino-French Food Carnival" on the Seine River, Guangzhou Wanglaoji Pharmaceutical Company unveiled its English brand identity, WALOVI, marking a significant step in the brand's international expansion. This event coincides with the 60th anniversary of diplomatic relations between China and France, highlighting the cultural and economic exchanges between the two nations.

Wanglaoji, a revered brand in the Chinese herbal tea industry since 1828 and a national intangible cultural heritage of China, is known for its healthy, plant-based beverages. At the event, the brand demonstrated its innovative approach by integrating traditional Chinese medicine with modern lifestyle aspects. The introduction of AI and meta rendering technologies to promote Ji culture IP in the virtual world was particularly noteworthy, aiming to appeal to a youthful, global audience.

The company has been actively extending its reach into global markets, with its products available on various international platforms and its distribution network spanning over 150 countries. This strategic move aligns with the growing global trend towards natural, plant-based beverages, which are gaining popularity for their health benefits and sustainability.

Weng Shaoquan, Chairman of Guangzhou Wanglaoji, expressed the company's aspiration to bridge Chinese and European cultures through herbal tea, promoting a shared understanding of health and well-being.