Xebra Brands Announces Strategic Update on Partnerships, Growth Opportunities, and Commercial Expansion

Xebra Brands Ltd. announced a strategic update focusing on partnerships, mergers, and commercial expansion in the US and Mexico. The company aims to capitalize on its unique legal position to dominate the cannabis and hemp industry.

Xebra is assessing potential partnerships and mergers in both the US and Mexico to grow its portfolio of CBD brands. The company is in discussions with leading cannabis companies and is pursuing acquisitions that align with its strategic goals. Xebra's efforts are aimed at bolstering its market share and delivering greater value to shareholders.

In Mexico, Xebra's fully owned subsidiary, Desart MX S.A. de C.V., leads regulatory submissions and partners with local retailers for the distribution of Mexican-made CBD products. Xebra plans to launch its Elements brand in major Mexican retailers, focusing on a consumer-oriented growth strategy.

According to Interim CEO Rodrigo Gallardo, these strategic initiatives and robust commercial activities position Xebra to capitalize on the significant opportunities in the Mexican CBD market.