on Xebra Brands Ltd (isin : CA98402E1079)
Xebra Brands Signs First Distribution Agreement with ICAN Pharmacies
Vancouver-based Xebra Brands Ltd, a notable player in the Mexican CBD market, has announced a significant step forward with its first distribution agreement for ELEMENT-branded products. This deal, signed with ICAN Pharmacies FADERMEX, will make ELEMENT products available at seven Mexican pharmacy locations upon final importation permits.
The agreement involves distribution across all ICAN Pharmacy locations, with products being manufactured at Restorative Botanicals. Interim CEO Rodrigo Gallardo expressed excitement over the partnership, emphasizing the alignment of ICAN's quality reputation with Xebra's wellness commitments.
Earlier, in February 2024, Xebra's subsidiary, Desart MX S.A. de C.V., partnered with ICAN for the supply of CBD isolate, highlighting the firms' shared vision to advance cannabis-based products in Latin America.
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