Xebra Brands Successfully Completes First Manufacturing Run for Elements Brand

VANCOUVER, BC / ACCESSWIRE / July 9, 2024 / Xebra Brands Ltd. ("Xebra") (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a leader in the Mexican cannabis sector, announces the successful completion of its first manufacturing run of the Elements line. This marks a significant step in Xebra's commercialization efforts as the company gears up for initial distribution in Mexico.

Mexican regulatory authorities (COFEPRIS) granted authorization for the importation and sale of Elements Full Spectrum CBD Tinctures to Elements Bioscience SAPI de C.V, a subsidiary of Xebra. The products will be available in wellness and supplement stores, pharmacies, and other retail channels experiencing a rise in demand.

The Mexican cannabis market is expanding rapidly, driven by increased consumer awareness of cannabis and hemp products. By 2026, the overall cannabis market is expected to reach $3.2 billion USD. CBD sales are projected at $210 million, with recreational cannabis sales, still illegal, making up the bulk at $2.7 billion.

Xebra Brands is positioned to meet this growing demand as the only legally authorized company to cultivate, manufacture, and sell CBD and cannabis (under 1% THC) in Mexico. The Elements brand stands out for its commitment to quality and safety in the emerging market.