BRIEF

on Xebra Brands Ltd (isin : CA98402E1079)

Xebra Brands to Acquire BSK Holdings Inc.

Xebra Brands Ltd. announced a non-binding letter of intent to acquire BSK Holdings Inc., a prominent CBD e-commerce company. This acquisition will enable Xebra to expand in the U.S. CBD market by Q3 2025. BSK, with over $50 million in revenue since 2021, brings a robust brand portfolio and expertise in CBD and hemp industries.

The acquisition aims to leverage BSK's e-commerce success to boost Xebra's presence in North America. The U.S. CBD market, the world’s largest, opens new opportunities for Xebra's growth. Additionally, BSK will help Xebra penetrate the Mexican market, drawing on their combined expertise in cannabis operations.

The transaction entails issuing approximately 45% of Xebra's share capital to BSK shareholders, pending a definitive agreement. This move aligns with Xebra's strategic vision to become a leader in the North American CBD landscape.

R. P.

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