YFE Strengthens MENA Reach Through SAWA Partnership

Your Family Entertainment AG (YFE) has launched a new partnership with SAWA Rights Management, giving them exclusive rights to distribute the Fix&Foxi and RiC.today channels across the Middle East and North Africa (MENA) region. This collaboration aims to bring YFE's family-centric content to homes, hotels, and family venues, expanding its audience.

The Fix&Foxi channel is renowned for its animated adventures and educational content, attracting a global audience via over 130 networks. The RiC.today channel offers language learning through entertainment, now being introduced to MENA viewers for the first time.

This partnership supports YFE's strategy to embrace digital transformation and AI innovations. The collaboration is part of their plan to remain at the forefront of family entertainment, highlighting their commitment to educational and engaging content.