Zalando Reports Growth in Q1 with Enhanced Assortment and Expanded B2B Partnerships

Zalando SE announced increased growth and profitability for Q1 2024, with a focus on enhancing product quality and expanding its lifestyle offerings. The company's gross merchandise volume (GMV) grew by 1.3%, reaching 3.3 billion euros, while adjusted earnings before interest and tax (adjusted EBIT) rose to 28.3 million euros, marking a significant improvement compared to the previous year.

The Berlin-based company credits its growth to strategic enhancements in its Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors. Specifically, B2C growth was driven by stronger performances in Beauty, Sports, Kids & Family categories, and the newly introduced 'Lounge by Zalando'. In B2B, the addition of more multi-channel fulfillment partners contributed to a 13% revenue growth in this sector.

Zalando's focus on integrating digital tools and creating inspiring content for customers also supported its first-quarter success. Innovations such as a size-advice tool rolled out in multiple markets and a new feature that allows voice interactions with the Zalando Assistant were highlighted as key contributors to enhancing the customer experience.

Finally, the company confirmed its full-year guidance for 2024, projecting a GMV and revenue growth of 0% to 5%. This outlook underscores Zalando's continuous commitment to both growth and profitability, with a strategic focus on digital innovation and market expansion.