ZeroBounce Introduces Verify+ to Tackle Email Bounce Issues

ZeroBounce has launched a new feature called Verify+, aimed at reducing email bounces from deleted Yahoo-related email addresses including Yahoo, Verizon, and AOL. Announced on May 6, 2024, Verify+ enhances email deliverability by using proprietary methods to assess the validity of these specific addresses. This service is offered free to all ZeroBounce email validation service users.

According to Liviu Tanase, founder and CEO of ZeroBounce, traditional email validation methods fail to detect disabled Yahoo-related accounts, which appear valid until deletion. Verify+ claims to resolve this by delivering 99% accurate results for these addresses. Brian Minick, COO of ZeroBounce, highlighted that issues with dormant Yahoo-related accounts have disrupted email marketing for years, especially since Yahoo began deactivating inactive accounts in 2013.

Verify+ is presented as a significant advancement in the email marketing industry, offering heightened accuracy for Yahoo, AOL, and Verizon email users. It is accessible to users who open a ZeroBounce account and begin email list validation.