Zinklar Boosts Presence in North America, Appoints New Managing Director

Zinklar, headquartered in Spain, expands its North American operations by appointing Ben Boix as Managing Director. Announced on April 29, 2024, this move aims to enhance the company's commitment to providing consumer-centric insights and actionable data to businesses globally.

Ben Boix, with over 15 years of experience in market research and an MBA from Berkeley-Haas, is set to lead this expansion. Boix aims to democratize access to consumer insights, making it possible for businesses of all sizes to prioritize their customers. Zinklar's CEO, Jordi Ferrer, emphasized that this expansion is key to democratizing consumer insights worldwide, helping businesses tailor their products and campaigns to meet consumer demands.

Zinklar, leveraging artificial intelligence and emotion AI, offers detailed consumer insights to help companies develop effective market strategies. With this strategic move into the U.S. market, Zinklar is poised to assist businesses in maintaining a competitive edge through informed decision-making and strategic growth.