PRESS RELEASE published on 01/11/2024 at 16:25, 1 year 11 months ago IDlayr Sets Out Bold Vision to Disrupt Mobile Identity Management tru.ID, a pioneer in mobile identity verification, has rebranded to IDlayr, marking a strategic shift in its focus. Backed by investors like MMC Ventures and Sorenson Ventures, IDlayr aims to simplify and enhance digital identity management by building the missing 'Identity Layer' for the mobile internet. The company's CEO, Paul McGuire, emphasizes the significance of this rebranding and the commitment to revolutionize digital identity verification and authentication. IDlayr's vision includes introducing 'Mobile Identity as a Service' (MIDaaS) through the new IDlayr Platform to address mobile fraud and deliver a trusted world without fraud or friction, supported by the Mobile Trust Network comprising over 45 Mobile Network Operators globally. IDlayr Rebrand Mobile Identity Verification Digital Identity Management Identity Layer MIDaaS
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