ACCESSWIRE Explains How to Turn Trending Topics into Press Releases

ACCESSWIRE , a newswire service standout that provides regional, national and global news to thousands of clients worldwide, understands an effective approach to consistent press release distribution is using trending topics as the basis of campaigns.

"A key component to a successful press release is its newsworthiness and this is where paying attention to and leveraging trending topics is beneficial," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "When companies capitalize on trending topics, they fuel a consistent flow of press releases which helps build brand awareness, improve SEO performance, attract website traffic and so much more."

ACCESSWIRE shares three tips companies can use to turn trending topics into newsworthy press release campaigns:

Pay attention - Keep an eye on industry publications and social media channels to see what topics are popular. Companies that pay attention and act quickly when news breaks have the potential to generate a buzz and position themselves as thought leaders in the space.

Check for relevancy - Not every trending topic will align with a brand and that's why checking for relevancy is important. Here are some reasons a trending topic can be relevant to a business:

• A product/service relates to the story.
• A brand has covered a similar topic in the past.
• A team member is a topic matter expert.

Move quickly - Once a brand identifies a trending topic, it needs to develop and organize its ideas to craft a newsworthy press release quickly. While speed is critical, brands should slow down and make sure they have all the information before distributing a press release with their name attached to it. Move quickly but pay attention to details big and small.

For more information about ACCESSWIRE's press release distribution services visit accesswire.com

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About ACCESSWIRE/Issuer Direct Corporation

Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com

Issuer Direct Corporation Media Contacts:

Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com

Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com