ESE Entertainment Announces New Partnership Deal for 2024

ESE Signs Partnership with Kellogg's Pringles for the 2024 Ultraliga Esports Tournament

VANCOUVER, BC / ACCESSWIRE / May 2, 2024 / ESE Entertainment Inc. (TSXV:ESE)(OTCQX:ENTEF) ("ESE" or the "Company"), a gaming company that provides a range of services to leading video game developers, is pleased to announce its recent partnership with Pringles for the Samsung Galaxy Ultraliga esports tournament. This partnership, facilitated by SPORTFIVE, marks one of Pringles' largest engagements in esports to date.

Pringles, owned by the Kellogg Company, has a notable history in esports, previously sponsoring the 2019-2020 League of Legends European Championship (LEC) and collaborating with the G2 Esports team.

"Our partnership with Samsung Galaxy Ultraliga aligns perfectly with our commitment to supporting emerging talent in esports. We're excited to contribute to the esports community in Poland," said Agnieszka Niedbała, Pringles Brand Manager for the CEE region.

As the new partner, the Pringles brand logo will be featured in all league-related materials, on social media profiles, during Polsat Games channel broadcasts, and on co-streams with popular creators. Additionally, a special Pringles commercial designed for gaming enthusiasts and esports fans will be aired during online broadcast breaks.

"The involvement of Pringles in the Samsung Galaxy Ultraliga is a significant milestone for us," remarked Jędrzej Stęszewski, Director of EU Operations of ESE. "It's a promising start to the season for League of Legends enthusiasts in Europe and the surrounding region. The audience engagement we've seen is a positive indicator of the exciting developments we expect in the coming months."

ESE Entertainment Inc.
Konrad Wasiela
Chief Executive Officer and Director
+1 (437) 826-4012

About ESE Entertainment Inc. ESE is a global technology company focused on gaming. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to the partnership with Samsung. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

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SOURCE: ESE Entertainment Inc.