GameSquare Celebrates Multiple World-Building Activations During the 2024 First Quarter

Highly Successful Activations Drive Consumer Engagement With Brands With Over 4 Million Gameplays Over the Past Two Months

Immersive Entertainment Market Expected To Reach $426.77 Billion by 2030 According to Grand View Research

World Building Represents One of the Fastest Growing Trends in the Global Gaming Market, Supporting a Strong and Rapidly Growing Pipeline

FRISCO, TX / ACCESSWIRE / February 29, 2024 / GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME), ("GameSquare", or the "Company"), is excited to announce multiple world-building activations during the 2024 first quarter. Quarter-to-date, GameSquare, and its Moonlight Studios world building division, have created unique and innovative experiences for global leading brands including one of the fastest growing sports drinks, one of the largest payment technology companies, and one of the world's largest QSR chains.

"We are proud to announce several highly successful, six-figure world-building campaigns that have driven engagement for our brand partners. Creating unique and innovative experiences for brands by building custom worlds inside metaverse-style games like Fortnite, Roblox and Grand Theft Auto is a powerful tool to drive awareness, while also making it fun and authentic for gamers. With a team of professional gamers-turned-developers, GameSquare has the capabilities and experience to infuse a creative, hands-on approach into every campaign, which is why more and more global brands are turning to GameSquare to support their virtual, world-building efforts," says GameSquare CEO Justin Kenna.

According to GameSquare's wholly owned analytics and business intelligence platform Stream Hatchet, UEFN and creative world-building are rapidly becoming the modern billboard or TV commercial to connect brands with more viewers and creators. The possibilities for creativity and innovation are endless and virtual world experiences can engage younger Gen Z audiences and brands that are eager to connect with youth audiences.

About GameSquare Holdings, Inc.
GameSquare Holdings, Inc. (NASDAQ:GAME)(TSXV:GAME) is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GameSquare's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, a provider of programmatic advertising and media distribution applications, Stream Hatchet, a provider of live streaming analytics services, and Sideqik a social influencer marketing platform. For more information visit www.gamesquare.com.

Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian and United States securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to the closing of the proposed transaction, the Company's future performance and revenue; the Company's ability to execute its business plan; and the proposed use of net proceeds of the transaction. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.