Heliad Equity Partners GmbH & Co. KGaA: Razor Group Acquires Stryze Group and Secures Further Equity Investment to Strengthen its Position as Leading E-Commerce Aggregator

Razor Group Acquires Stryze Group and Secures Further Equity Investment to Strengthen its Position as Leading E-Commerce Aggregator

Frankfurt am Main, April 04^th, 2023 – Razor Group ("Razor"), a portfolio company of Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5) and a leading e-commerce roll-up player, has acquired Stryze Group, a competitor in the aggregator space, as part of an ambitious plan to become the "consolidator of consolidators." The new acquisition comes after Razor Group's successful Series C funding round, which including the new investment has now raised €80 million ($88.4 million).

The all-share deal sees Upper90, a significant investor in e-commerce aggregation, taking an additional equity investment in Razor Group. The investment brings the Series C round to a close, with prior participation from L Catterton, Presight Capital, Blackrock, GFC, LatinLeap, Redalpine, and 468 Capital.

Razor Group previously acquired Valoreo in Latin America and Factory14 in Europe, reaching a global portfolio of 140 assets, which include more than 200 brands. The company reported 2022 net revenues of $453 million across its brands and intends to leverage the acquisitions to expand geographically and strengthen its presence in key product categories.

Amidst a challenging landscape for e-commerce startups and aggregators, Razor Group distinguishes itself by leveraging its proprietary in-house technology. Initially developed for evaluating potential acquisitions, the company has since expanded the technology's capabilities to enhance the overall management of its diverse businesses. This technology not only aids in product selection but also streamlines supply chain management and addresses other significant operational requirements, ultimately optimizing cost centers and increasing overall e-commerce efficiency.

"It makes sense right now for smaller players to become a part of Razor Group," said Tushar Ahluwalia, the CEO and co-founder. "The natural route is consolidation, and that is the path forward. We're building a stronger company by joining forces. That is what you have seen and will see, and what we have executed."

About Razor Group

The Razor Group GmbH (“Razor”) was founded by e-commerce experts and serial founders Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury & Dr. Oliver Dlugosch. The Berlin-based company acquires profitable Amazon FBA businesses and other online marketplaces sellers which have consistently demonstrated superior product quality, outstanding customer satisfaction and sharp business acumen. Razor pairs significant growth capital with extensive e-commerce expertise, thereby ensuring that the acquired businesses reach the next stage in their development. Razor defines itself as consumer goods holding with a clear strategic focus on specific product categories, long-term value creation and world-class customer satisfaction. For more information visit www.razor-group.com

About Heliad

Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a listed investment company with a mission to empower both entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can support companies pre, at and post IPO and act as a gateway to public equity capital markets.

An evergreen structure allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO market returns without any restrictions or limitations in terms of investment size and term commitment. Further information about Heliad can be found under www.heliad.com follow us on LinkedIn.

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