PRESS RELEASE

from LQR House Inc. (NASDAQ:LQR)

LQR House Announces Digital Coupon Dividend for Shareholders & Provides Update on Previously Announced Share Buyback Program

MIAMI BEACH, FL / ACCESSWIRE / September 11, 2023 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a visionary marketing company focused on becoming a prominent force in the alcoholic beverage sector, is thrilled to announce it will issue a digital dividend coupon to all Company shareholders holding common shares as of September 8, 2023. The digital coupon will provide eligible Company shareholders with an entire year of free VAULT Membership, valued at $29.95 per month. This free Vault Membership will provide eligible shareholders of the Company with access to exclusive perks and benefits on cwspirits.com.

The introduction of this digital dividend coupon strategy marks a substantial effort to acknowledge and appreciate our existing shareholders, providing them with a special opportunity to fully engage with the LQR House experience. Upon verification, shareholders will receive an entire year of complimentary access to The VAULT Membership, which is typically accessible through a monthly subscription. This membership grants members access to an array of exclusive benefits, such as a 10% discount on orders (including sale items), complimentary ground shipping (2-5 business day delivery) for orders exceeding $50, priority alerts for restocks and product launches, and the receipt of complimentary gifts throughout the year.

How to Claim Your Digital Coupon

Shareholders can prepare to receive their digital coupons by following these simple steps:

  1. Visit https://cwspirits.com/products/membership.
  2. Create an account by Claim Investor Dividend.
  3. Upload a screenshot of your LQR investment position which will be confirmed by the Company's transfer agent.
  4. Complete a quick identity verification process.

Sean Dollinger, CEO of LQR House, shared his enthusiasm for this initiative, remarking, "I want all of our investors to experience the Company and what it has to offer firsthand. What we have built in partnership with CWSpirits.com offers some of the best deals and experiences in the alcohol e-commerce world. We'd also love for you to send in your feedback on how you all believe we can make the experience even better and more valuable for all of our online customers. E-commerce thrives on personability and delivering the best customer service available, and our goal is to do exactly that."

Update on Share Repurchase Program

The company confirmed the acquisition of 79,310 shares of LQR on Friday, September 8, 2023 at an average cost of $1.1553 per share. The repurchase of shares occured in accordance with Rule 10b-18. LQR House's unwavering commitment to adhering to the original strategy of acquiring up to 20% of the outstanding shares reflects its dedication to safeguarding the interests of its shareholders, instilling confidence, and simultaneously focusing on the cultivation of a profitable company.

About LQR House Inc.

LQR House is a dynamic and forward-thinking liquor marketing company that intends to become the full-service digital marketing and brand development face of the alcoholic beverage space. Currently, LQR House has a key partnership with Country Wine & Spirits Inc. ("CWS"), granting the company full control over all marketing operations on CWSpirits.com,a leading alcohol ecommerce platform. With a deep passion for the world of beverages, LQR House takes pride in curating marketing strategies aimed to elevate brands to new heights. Composed of a team of seasoned professionals, LQR House focuses on crafting marketing solutions tailored to each client's unique needs. Through strategic partnerships, creative branding, and digital prowess, LQR House intends to be at the forefront of the wine and spirits marketing landscape, making it the go-to choice for brands seeking to thrive in a competitive industry.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement on Form S-1 filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement on Form S-1 and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Investor and Media Contact:

info@lqrhouse.com

SOURCE: LQR House Inc.



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