The Largest Off Track Fan Experience During Formula 1 Crypto.com Miami Grand Prix 2023 Announces Mega Partnerships

Activating A Stage & Performances at Racing Fan Fest, The Most Elevated Off-Track Fan-Festival Experience in Miami, During Formula 1 Crypto.com Miami Grand Prix

• Immersive Red Bull Fan Zone, Presented by Cash App;
• ESPN Stage and performance by Gryffin;
• Curated Pop-Up Shops by Oakley & Levis;
• Race Merchandise by V12 (the on track offical merchandiser for F1)
• Miami Dolphins Tyreek Hill's Soul Runner;
• Race Weekend Live Watch Party;
• Racing Simulators & Formally Raced Cars;
• Collaboration With Media Giant, Life & Style;
• Virtual Reality Installations;
• Cocktail Experiences Curated by Milagro, Peroni & E11EVEN Vodka;
• Unprecedented Local Culinary Concepts

MIAMI, FL / ACCESSWIRE / April 26, 2023 / During Formula 1 Crypto.com Miami Grand Prix 2023, SWARM is presenting Racing Fan Fest, the largest and most elevated off-track fan experience in Miami located at 2250 NW Second Avenue, taking place from May 4th to May 7th. In collaboration with media giant Life & Style, Racing Fan Fest is the premier venue for viewing the race in Miami. Here, the free, 4-day experiential special event, activating a stage and live performances, features elevated activations including: Racing Fan Fest Live Stage presented by ESPN, headlining performance by Gryffin, specially curated pop-up shops by Oakley, Levi's and Miami Dolphins Tyreek Hill's Soul Runner, immersive Red Bull Fan Zone presented by Cash App, virtual reality installations, creative cocktail experiences curated by Milagro, Peroni and E11EVEN Vodka and unprecedented local culinary concepts. The off-track fan sensory experience will attract over 120,000 local and international visitors alike, giving them the feel of the speedway during the most premier championship race-week event around the world.

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Michael Romer, CMO of SWARM, Says,

Seeing the magnitude and impact SWARM made on the racing community in year one of Racing Fan Fest, we are excited to bring back to Miami the largest off-track fan experience. We have evolved the festival by expanding the Red Bull Fan Zone, bringing on ESPN as a partner and presenting new installations and activations within the footprint with fashion forward companies like Oakley and Levi's.

Racing Fan Fest Live Presented by ESPN:

Coming off the inaugural year, when Alesso headlined the Live Stage for over 19,000 fans, ESPN is proud to present Racing Fan Fest Live, featuring an early-access exclusive set by Gryffin: top American musician, DJ, songwriter, and record producer. He gained wide recognition for remixing well-known tracks like Tove Lo's ‘Talking Body,' Maroon 5's ‘Animals' and Years & Years' ‘Desire.' The Live Stage spot will premiere for the first time, following the track's May 3rd release, the artist's unreleased single ‘Oceans' to 20,000-plus fans, featuring up-and-coming vocalist KidJoi; written by Gryffin, Kid Joi, DJ Press Play and Jordan "DJ Swivel" Young. The performance will take place on Saturday, May 6th at 1pm. Doors open at noon.

The set will be available live on ESPN and Gryffin's YouTube channels. To commemorate the moment, fans will have the opportunity to receive F1 Rockstars of Racing t-shirts on-site.

The Shops Featuring Exclusive Pop-Ups By Oakley & Levi's:

An ode to luxury and must-have iconic staples. The Shops, featuring pop-ups by Oakley & Levi's, are set to present visitors with exclusively curated items that define completely all-the-buzz and what's especially on-trend and forever traditional; all available to peruse, throw on and purchase synonymously, from the best in swoon-worthy eyewear to favorites in classic denim pieces.

• Oakley Mobile Pop-Up: Oakley will make popping on a new pair of show-stopping sunnies easy, with a wide-kaleidoscope of frames that offer the ultimate in design and innovation, inspiring easy greatness. Established in 1975 and headquartered in Southern California, the brand is one of the leading product design and sport performance brands around the world, with more than 900 patents. They are a culture of creators, inventors, idealists and scientists, obsessed with creating iconic and inimitable eyewear, in addition to a plethora of sunglasses that world-class athletes equally depend on, both in their everyday lives and during the best sporting events across the globe; to compete at the highest level possible. Presented at the Oakley Mobile Pop-Up, visitors will be able to experience Oakley (R) Prizm (TM) Lens Technology, featuring the complete Oakley® Prizm (TM) sunglasses collection, spotlighting lifestyle sunglasses and sport performance shades that protect your eyes while topping your look. Oakley (R) Prizm (TM), a revolutionary lens technology from Oakley, dramatically enhances detail to improve performance and provides ultra-precise color tuning, designed for specific environments. Oakley is a brand of EssilorLuxottica.
• Levi's 35ft Custom Airstream Trailer: Levi's will be presenting the "best of the best" styles and brand finds, including the Levi's 501 capsule collection, along with a selection of the updated take on the trucker jacket; located at the Levi's 35ft custom Airstream trailer, which travels on the road nationwide. A brand touch point, the custom Airstream trailer is merchandised with the Levi's icon collection, detailed with custom shelving and seating, and wrapped in ombre material, supported with a west coast vibe of pillows and cushions. The back of the trailer features a projector and pull-down screen, so that brand films could be played. Simply, it reflects the brand's vintage American modern story that demands an audience; checking all the boxes in best-fitting denim that always promises the spotlight.
• V12: Get your on track official F1 merchandise at Racing Fan Fest. Score your favorite race gear.
• Red Bull Racing and Scuderia AlphaTauri Memorabilia: Hit the Red Bull Fan Zone for all your official Red Bull gear.

Visitors will also be able to experience Racing Miami, featuring official F1 team and drivers merchandise. In addition, 12 local Arts & Craft boutiques, located inside Wynwood Marketplace's newest creative mural wall, a giant double-stacked shipping container wall, will offer visitors unique Arts & Crafts favorites; all located underneath a monthly rotating mural art exhibition.

Special Appearance On Behalf Of The Tyreek Hill Family Foundation:

Taking football off the field and onto the trackside. Fans will be able to experience a special appearance by Miami Dolphins wide receiver Tyreek Hill, ‘Cheetah,' on behalf of the Tyreek Hill Foundation, featuring a limited edition line of the football player's official brand Soul Runner, a label for athletes that matches high-performance to style. A portion of all proceeds will benefit the Tyreek Hill Family Foundation to empower at-risk youth through education and wellness; so they can be the best they can be and reach their ultimate goals.

Collaboration With Media Giant Life & Style:

The ultimate source for breaking celebrity news is an official media partner of Racing Fan Fest 2023. Here, readers will be able to look for up-to-date fashion, lifestyle and inside information before, during and after Racing Fan Fest, in addition to the newest coverage of the event live online on Life & Style.

Beverage Experiences Curated by Milagro, Peroni & E11EVEN Vodka

A celebration of all thing's cocktails: Visitors will be able to enjoy creative beverage experiences presented by Milagro, Peroni & E11EVEN Vodka throughout the large scale event at multiple bars.

The Red Bull Fan Zone:

The spotlight of Racing Fan Fest. Red Bull North America will be partnering with Racing Fan Fest, presenting the immersive Red Bull Fan Zone by Cash App, featuring immersive and interactive activations, including:

• Formula 1 Crypto.com Miami Grand Prix 2023 Watch Party: Can't make it to the track? Don't miss any action from the practice, qualifying and race sessions which will be shown live at the event.
• N16 Racing Celebrity E-Sports Tournament: Watch as top-tier talent take over the DJ stage on Thursday night in a unique e-sports tournament with participation from music industry names.
• Racing Simulators: Feel the thrill behind the wheel of a racing simulator in this track-style experience which brings the race weekend experience to life, a dream opportunity for all racing fans.
• Pit Stop Challenge: Push past the pressure just like the pit crew in a timed "box box" challenge to beat Red Bull Racing's fastest pit time.
• Red Bull Racing and Scuderia AlphaTauri Memorabilia: Check out official team merchandise available for purchase.
• Oracle Red Bull Racing RB19 Display: Pose with the RB19 custom Miami livery to be displayed in the Red Bull Fan Zone that will be unveiled at the Gallery Launch event for an Insta-worthy photo opportunity.

Showcasing Unprecedented Local Culinary Concepts:

Outside of entertainment, Racing Fan Fest has fans covered, for those looking for both taste and variety in food and beverage options. The staples of the Wynwood Marketplace will be there in full effect as The Pink Paloma will be serving up tacos, quesadillas, and its signature drinks and cocktails. In addition, visitors will be able to experience noteworthy signature dishes from Wynwood Marketplace staples, including: Bonitas, The Kids Menu, Disco Pizza and WynBrgr.

Racing Fan Fest operating hours will take place from Thursday, May 4th to Friday, May 5th from 4pm to 3am and Saturday, May 6 to Sunday May 7th from 12 pm to 3am. The Red Bull Fan Zone activations will be open on Thursday, May 4th from 4pm to 7pm; Friday, May 5th from 4 pm to 10pm; Saturday, May 6th and Sunday May 7th from 12pm to 10pm.

To RSVP for Racing Fan Fest, please visit event's eventbrite. For more information, please visit www.swarminc.com and www.racingfanfest.com or follow us on Instagram @swarm and @racingfanfest.

About SWARM Entertainment Group:

SWARM Entertainment Group is Florida's largest and boldest 360 live event agency. They continue to inspire state-of-the-art experiences across the state that excite, unite, and expand the landscape of the special event industry. Recent contracts and partners include Us Weekly, Bass Pro Shops for the US Open National Bass Fishing Amateur Team Championships and AT&T. SWARM Entertainment Group also provides concession and elements of hospitality production for Live Nation's Quintessential Miami Music Festival, iii Points Festival, a multi-faceted music, art and technology 2-day experience that comprises 90 performances across six stages. In addition, SWARM also kicked off Formula 1's inaugural breakthrough in the states by launching its proprietary brand, Racing Fan Fest, during the Miami Grand Prix. Here, the brand was excitingly awarded by the 2022 MarCom Awards and the 2023 AVA Digital Awards.

About ESPN

A relentless focus on what's next and embracing emerging technology, rather than be disrupted by it, has defined every stage of ESPN's 40-plus year trajectory. What was initially conceived as simply a means of providing Connecticut sports to Connecticut sports fans, became an American business success story of the highest magnitude with reach on every continent around the globe. Today, 41 years later, it's hard to overestimate the impact ESPN has had on the coverage of sports across all forms of media. For more information, please visit www.espn.com or follow us on Instagram @espn.

About A360 Media

A360 Media, part of Accelerate360, LLC, owns and operates the leading celebrity and health & fitness media brands in the country. Prior to the acquisition of the Bauer U.S. titles, its brand portfolio has a combined total circulation of 5.3-plus million and a reach of 32.6-plus million men and women each month. The company's digital properties reach 50-plus million unique visitors and 652-plus million page views monthly, and its social media channels reach 56-plus million visitors. For more information, please visit www.accelerate360.com.

About Oakley

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand's sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world's leading sports eyewear brand into apparel and accessories. Oakley has men's and women's product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. For more information, please visitwww.oakley.com or follow us on Instagram @oakley.

About Levi's

The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become the most recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. The range of leading jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information, please visit www.levi.com or follow us on Instagram @levis.

About Tyreek Hill Family Foundation

The Tyreek Hill Family Foundation is a nonprofit organization. The foundation looks to empower at-risk youth to be the best they can be and reach their goals. Its primary areas of focus are education and wellness. For more information, please visit www.tyreekhillfamilyfoundation.org or follow us on Instagram at

@tyreekhillfamilyfoundation.

About Milagro

Milagro Tequila was founded in 1998 by two wide-eyed college friends who decided to take a chance and create a tequila that better reflected the bright, vibrant, artistic world of Mexico City. Milagro Tequila is truly defined by its ultimate balance of fresh agave taste and exquisite smoothness and is made from 100% blue agave from the Jalisco Highlands, where the finest, sweetest blue agave in the world is cultivated. The Milagro Tequila range consists of six expressions, with Silver, Reposado and Añejo expressions of the core and Select ranges respectively. A bright, fresh agave-forward liquid by design, all Milagro Tequila expressions undergo a 36-hour slow roasting process in traditional brick ovens to extract all the nuances of the precious agave flavor before being double-distilled. Milagro Tequila's unique double-distillation process uses both pot and column stills to retain the vibrant, mouth-watering flavors of agave and impart an exquisite smoothness that compares to the finest white spirits in the world. All Milagro Tequila expressions have an ABV of 40% alc./vol. and range from $24.99 to $34.99 per 750ml.Milagro Select is an ultra-premium tequila devoted to the essential elements of the liquid, and confidently lets them shine. With the individual barrel numbers printed on each label, you know you're getting award-winning liquid; Milagro Select Silver was awarded a Gold Medal in the 2020 San Francisco World Spirits Competition. The premium bottle is inspired by the clean lines and work of renowned Mexican architect and engineer, Luis Barragán and the sophistication of modern-day Mexico. All Milagro Select expressions have an ABV of 40% alc./vol. and range from $39.99 to $54.99. For more information, please visit www.milagrotequila.com or follow us on Instagram at @milagrotequila.

About Peroni

As Italy's premier beer, Peroni Nastro Azzurro is a timeless classic that embodies the best in Italian craftsmanship and sophistication. Born in 1963 during a trailblazing era that brought Italian style and creativity to the global stage, Peroni is a pale, golden lager with a crisp, refreshing taste, balanced aroma and notes of citrus and spice. Arriving in the United States in 2005, and enjoyed across six continents today, the iconic Italian beer has consistently won over tastemakers and trendsetters looking for a fresh, clean beer to complement their style. For more information, please visit www.peroniitalia.com or follow us on Instagram at @PeroniUSA.

About E11even Vodka

E11EVEN Vodka 40% alc./vol. made in Miami, FL. Distilled from 100% organic non-gmo corn. Distributed by Southern Glazer's Wine & Spirits. Drink responsibly. For more information, visit www.11vodka.com or follow us on Instagram at @11vodka.

About Red Bull:
Red Bull® Energy Drink is available in over 172 countries worldwide and more than 9.8 billion cans of Red Bull were consumed last year, more than 3 billion of those in the U.S. alone. Red Bull Energy Drink's signature 8.4 fl oz contains 80 mg of caffeine, about the same amount as in a home-brewed cup of coffee. For more information, visit energydrink-us.redbull.com or follow us on Instagram at @redbull.

Media Contact:

Helena Renee PR
Helena Chackman
helena@helenareneepr.com

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SOURCE: SWARM